Customer Relationship Management for the Small Business

Customer Relationship Management (CRM) has become an essential tool for small businesses aiming to improve customer interactions, streamline operations, and enhance decision-making processes. This presentation provides practical information on how a small business can leverage CRM to improve customer service, increase sales, and drive customer loyalty. Attendees at this presentation will be provided with: • An Overview of The Customer Relationship Management Process • Case Studies and Examples of Small Business CRM • A Look at Software Alternatives for Small Business CRM