Archetypes build better brand messaging

Finding your archetype is about uncovering your brand’s essence, shaping a personality clients connect with emotionally. It’s about finding what defines you and how others see you. Ready to uncover your brand’s archetype? In this hands-on webinar, you’ll explore the psychology of archetypes and how they anchor your messaging in a clear personality that boosts engagement, loyalty and consistency. We’ll walk through a proven, six-step-discovery process using a downloadable worksheet to help you determine your primary and secondary archetypes. Finally, we’ll validate your brand archetype and cast your brand’s star so you can apply them in your marketing to create brand messages that stick. Register at the link provided.