BE! Iconic or BE! Gone

Join Central Illinois Customer Service Association for an unforgettable event with keynote speaker Calvin Stovall What do brands like Starbucks, the Beatles, and Al’s Breakfast have in common? They have all successfully achieved iconic status. Iconic brands have a purpose beyond money and provide a brand experience that stands out from the crowd. Any company, regardless of size and location, can achieve iconic status. Create competitive advantage by leveraging the four components of the ICONIC Framework.