Pendulum PR

Chris McCloud and Chris Herbert started Pendulum PR in 2017 as a public relations-forward agency geared toward small to medium-sized businesses with modest budgets.

“As former journalists who migrated to the public relations side in state government, we knew there weren’t many affordable options for these size businesses with great stories to tell,”

McCloud said. The company forges intimate partnerships with emerging brands that possess a unique ability for rapid growth.

Today, Pendulum PR has evolved into a full-service marketing and communications partner for organizations of all sizes and in many different industries, ranging from consumer tech and cannabis to higher education and health care.

“As a full-service partner, we provide end-to-end marketing support – strategic planning, creative development and campaign execution – ensuring consistent messaging across every channel,” McCloud said. “At the same time, our PR expertise helps clients build and protect their reputation, connect with key stakeholders and tell their stories in a way that resonates with audiences and drives results. This dual capability means our clients don’t just get visibility, they get purposeful visibility that advances their business goals.”

This article appears in 15 Under Fifteen – 2025.